Salesforce Loyalty Management is a valuable solution for companies evaluating and planning their Salesforce Roadmap for 2023. It is a solution that allows companies to create intelligent loyalty programs for B2B and B2C customers. The solution hit the market in 2022, providing companies with increased insights into better engaging with their most frequent customers and...

Before we even begin talking about Loyalty Management solutions and its significance, it is really important to understand what customer loyalty means.  Customer Loyalty is basically the commitment of a customer towards one’s brand or organisation.   According to a study from Bain & Company, the average repeat customer spent 67% more in months 31–36 of their shopping...