Nowadays, everything is digitalized. People spend more time on their smartphones than they do in real life. As a result, marketers and businesses are rethinking their digital channel strategies.  They are, indeed, successful. The question is; however, how much success is ‘OK’ success?  It’s OK to use social media and Google Ads to reach the...

Pardot is a B2B marketing automation solution that empowers businesses to sell more effectively and build long – term customer relationships. It is mainly a software as a service (SaaS) marketing automation platform by Salesforce offering e-mail automation, targeted email campaigns and lead management for B2B sales and marketing organizations.   Marketing cloud, on the other...